Swiss Connection

The tight, confined watch gallery is transformed into an art deco-inspired contemporary retail space through the use of elegant, dark washed timber. Divided into three wings, the brass metal archway provides a visual break in the dark masculine space while guiding customers through the store. The main display island brings to life the anatomy of a classic watch - clad in a jade marble top, with genuine leather wrapped around the body and delicate brass details.

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The watches and straps are showcased in display boxes, designed to carefully highlight the delicate details of the high-end watches in an impactful yet minimalistic way. Dedicated for private clients, the right wing features graceful, organic-shaped elements such as bespoke furniture and a water feature designed by EndoHome to provide intimacy and luxury.